Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...

"Have you ever gotten chills while listening to a particularly gorgeous piece of music? Or felt a sense of calm while gazing at a painting of a serene landscape? We have experiences like those every day, but rarely stop to consider what's happening internally to cause them. In Your Brain on Art, founder of the International Arts + Mind Lab at Johns Hopkins University School of Medicine Susan Magsamen and Google designer Ivy Ross explain how, by understanding...

FLIGHT 194 LANDED. SOMETHING LETHAL AWAITS OUTSIDE. THIS IS DEAD ON ARRIVAL. An airplane touches down at a desolate airport in a remote Colorado ski town. Shortly after landing, Dr. Lyle Martin, a world-class infectious disease specialist, is brusquely awakened to shocking news: Everyone not on the plane appears to be dead. The world has gone dark. While they were in the air, a lethal new kind of virus surfaced, threatening mankind's survival, and...

A practical guide to help those who have suffered a sudden death of a loved one cope with the pain and loss and help them to rebuild their lives.

""No-one does suburban paranoia like Shari Lapena."-Ruth Ware, #1 New York Times bestselling author of One by One The new domestic suspense novel from the New York Times bestselling author of The Couple Next Door and Someone We Know who has sold more than7 million copies of her books worldwide In this family, everyone is keeping secrets. Even the dead. In this family, everyone is keeping secrets--especially the dead. Brecken Hill in upstate New York...

"We all know people who seem capable of connecting with almost anyone. They are the ones we turn to for advice, the ones who ask deep questions but also seem to hear what we are trying to say. What do they know about conversation that makes them so special? And what can they tell us about how communication really works? Supercommunicators, Charles Duhigg argues, understand--some by intuition, some by hard-won experience--that there is a science to...

Donald A. Norman provides a fascinating introduction to smart design, the new competitive frontier in business, and reveals how and why some products satisfy customers while others frustrate them.

Multiple sclerosis (MS) is a disease of the central nervous system. It affects twice as many women as men, who are usually diagnosed between the ages of 20 and 40.This Speaking from experience DVD offers offer first-hand accounts from people living with multiple sclerosis. It was produced in partnership with the MS Society VIC.